Excellent framing. The tickbox consultation model drives me nuts too, especially when teams treat it as liability mitigation instead of actualy learning. I've seen this play out in product development where early user involvement caught dealbreaker issues that would have tanked adoption later. The trickiest part is convincing stakeholders that spending time upfront on genuine engagement isn't a delay, its risk reduction.
Always! And the challenge for us is proving its value. As a team that's helped to unlock big investment, opportunities and growth through our engagement work, we see the huge difference between doing it well and half heartedly.
Excellent framing. The tickbox consultation model drives me nuts too, especially when teams treat it as liability mitigation instead of actualy learning. I've seen this play out in product development where early user involvement caught dealbreaker issues that would have tanked adoption later. The trickiest part is convincing stakeholders that spending time upfront on genuine engagement isn't a delay, its risk reduction.
Always! And the challenge for us is proving its value. As a team that's helped to unlock big investment, opportunities and growth through our engagement work, we see the huge difference between doing it well and half heartedly.